About us

The Magical World of Pichwai: Our Story and Artistic Legacy

Welcome to Pichwaiwala – a tribute to the timeless beauty of Pichwai painting, where tradition meets artistry. Based in the heart of Udaipur, Rajasthan, we specialize in crafting exquisite hand-painted Pichwai artworks that capture the essence of devotion, history, and culture.

Our story

Founded by Karan Singh, Pichwaiwala is not just a business, but a legacy that has been passed down through generations. Growing up in a family with a deep-rooted connection to the ancient art of Pichwai, Karan’s passion for preserving and sharing this rich tradition led him to establish Pichwaiwala. We are proud to carry forward a centuries-old craft that originated in Rajasthan, showcasing its beauty and spiritual significance through every brushstroke.

Our journey began with a desire to bring the art of Pichwai to the world, and over time, we have become a leading name in this niche art form. Each of our paintings is meticulously crafted by highly skilled artisans who have inherited the art from their ancestors, ensuring that every piece we create carries the true spirit and heritage of this beautiful tradition.

Our mission

At Pichwaiwala, our mission is to keep the legacy of Pichwai painting alive and thriving. We aim to offer you not just a piece of art, but a story — a window into the divine world of Lord Krishna and his enchanting tales. Whether it’s the intricate details of the divine lotus or the lively depictions of Krishna’s playful days in Vrindavan, our paintings are meant to evoke peace, spirituality, and admiration.

We are committed to making Pichwai paintings accessible to art lovers, collectors, and connoisseurs across the world, while preserving the traditional techniques that have defined this art form for centuries.

Why Choose Pichwaiwala?

Authenticity & Craftsmanship

As a family-run business, we take immense pride in offering 100% authentic, hand-painted Pichwai artworks. Our paintings are created by artists who have inherited this skill over generations, ensuring that each piece reflects the true essence of the art.

Heritage

With roots in Udaipur, the cultural heart of Rajasthan, we uphold the centuries-old traditions of Pichwai art, while bringing new life to it with modern designs and interpretations.

Custom Creations

We understand that every space is unique, and so are your artistic needs. That’s why we offer custom-made Pichwai paintings tailored to your preferences, whether it’s for a temple, home, or as a special gift.

Global Reach

While our roots are firmly planted in Udaipur, we cater to customers around the globe, delivering our beautiful artworks with care and ensuring they reach your doorstep safely.

Our Art

Each Pichwai painting at Pichwaiwala tells a story — a story of devotion, divinity, and cultural heritage. Depicting Lord Krishna’s divine persona, the paintings feature rich symbolism and intricate patterns that capture the vibrancy of his life. Whether you’re drawn to traditional depictions of Krishna surrounded by cows or contemporary designs blending spiritual themes with modern art, our collection offers something for everyone.

The use of natural dyes, delicate brushwork, and fine details make each piece unique. At Pichwaiwala, we are not just selling art — we are offering a piece of history, culture, and devotion.

Our Values
  • Integrity: We believe in complete transparency and authenticity, ensuring that our customers receive nothing less than the best.

  • Quality: From the initial brushstroke to the final varnish, we maintain the highest standards of quality in every painting we create.

  • Customer-Centric Approach: We value our customers and aim to provide a personalized experience from browsing to purchasing, ensuring complete satisfaction.

  • Cultural Preservation: We are passionate about preserving the tradition of Pichwai painting for future generations, supporting local artisans, and passing on this beautiful craft.

Join Us in Our Journey

At Pichwaiwala, we invite you to discover the enchanting world of Pichwai art. Whether you are a first-time admirer or a seasoned collector, we believe that our paintings will bring a touch of divine beauty and spiritual serenity to your space.

Thank you for supporting our family’s heritage. With every brushstroke, we continue our tradition of excellence, offering you a piece of Rajasthan's timeless art to cherish forever.

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Brandon Copper

Creative Manager

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Sales & Marketing

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